Pay Per Click (PPC)
![](/Portals/0/Images/ptc_graphics_marketing02.jpg)
What's the purpose of PPC?
When implemented correctly, this approach increases a web site's search presence and enhances sales of the business products and services.
Pay per click advertising puts a company's ad on the first page of search results - usually at the top, bottom or right side of the search engine results page (SERP). PPC advertising search engines require a company to pay for advertisement by bidding on keywords that are related to the company's products or services.
Look at the "cologne" search example below - sponsored links are at the right side (1) and top (2)
![Search Results](/Portals/0/Images/ptc_graphics_marketing_small02b.jpg)
Would Pay Per Click advertising help your business?
It depends. Our team of experts has the knowledge and skills to determine if PPC advertising would be beneficial for your company.