We’ve all heard those comments that sound something like, “…You know size doesn’t matter” or “You better believe size REALLY matters”. When it comes to the size of your blog, “How big is it?”
Blogging produces results. According to Hubspot’s “The State of Inbound Lead Generation”, businesses that blog as part of their strategy generate inbound leads, increase pages indexed by Google (and other search engines) and attract visitors to a web site. Hubspot’s report goes on to say that once a blog gets to critical mass – somewhere in the range of 20 to 50 articles – median monthly leads increased by 30%. Blogs that had 52+ articles generated leads that were 77% higher than the median result of the 20 to 50 group.
To make an impact in the blogging arena requires work, commitment and a whole lot of material – at the basis of this is “heart and passion” about the topics you write about. There are many individuals who blog for a living. As mentioned above, in the business world blogging can be a huge addition to a web site – or to the company this is blogging (or being blogged about). A good blog can also bolster an internet marketing strategy and create business leads. If your business does not have a blog you may want to seriously consider starting one. If your business is already blogging, keep it going. Not only are you expanding your company’s internet presence but you are adding pages that are getting indexed by search engines. Think of it as a big library out there in cyberspace and your company is filling the shelves with books. Neat, huh? Even better, writing blogs give you an opportunity to think a bit more deeply about your thoughts, beliefs and convictions – as they relate to the business you are in.
Within the blog, links can be made to other blogs or web sites. Conversely, when people read your blog they can link back to it from their blog or website. This is commonly referred to as “back linking”. Imagine a spider building its web. A back link (or link to) creates a thread in cyberspace between two points. The more threads your blog has the more it is noticed by those “internet spiders” or robots as they are referred to now.
To blog or Not to blog could be the question. Blogging will definitely impact your business – whether by bringing more notice to your website, or by allowing you to really “think” and articulate what makes you and your business unique… solidifying your passion, if you will. It’s a lot of work; however the payoff can be huge.
So, does size really matter? Of course.