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"This is a really interesting post, and one a lot of folks should consider when revealing their entire lives to Facebook. I saw this article on Friday May 20th, 2010 - in the Economist magazine. "Executives at Facebook met to decide whether they should simplify the 170 privacy options on the social-networking website amid growing unease about the public availability of users’ personal information." Here is a link to the full article. http://www.economist.com/business-finance/displaystory.cfm?story_id=16167766 " Read more
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Integrating Social Media into Your Email Marketing

Posted by: Jim Harris on 3/12/2010

As many of you know, email marketing can be very effective to sell a product or service if it is done properly. By properly, I mean using one of the email marketing providers such as Constant Contact, Strongmail, Vertical Response to name a few. These companies provide mass email services that are both cost effective and are compliant with all laws related to spam/junk email.

According to information from Radicati Group, around 210 billion emails are sent each day. Supposedly, about 70% of those are spam or contain viruses. All the more reason to use a reputable email marketing service provider.

Email marketing can be very effective in promoting a company’s product or service. What about adding some “social” to your email marketing? Ask your email contact to post your content on their Facebook page, Tweet about it or even add it to their blog (if they have one). How about adding a link to your business page on Facebook, or your Twitter page, or your LinkedIn page when you email?

As social media continues to evolve on the internet, give serious consideration as to how to integrate it into your email marketing strategy. Email marketing is very effective in spreading the word about your business. Build your strategy, execute it and add in a little bit of social.

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2 Comments

    • Mar 12 2010, 7:04 PM John J
    • Wow, so simple, but clearly overlooked. Good post.

    • Apr 09 2010, 8:55 AM Joey G
    • We are wanting to add a blog to our email marketing out reach effort. Do you guys offer Social Media support/assistance?

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